One year on etsy

My etsy shop turns one today! Happy etsy-birthday to me!

In celebration of my first year, use discount code BRturns1 for 15% off my etsy shop until 14th April!

Now that we’ve celebrated, on to an honest look at my first year on etsy…

Sales: 61

If I’m completely truthful, I was hoping for more sales in my first year. I’m really pleased to be getting a steady order per week, but at this rate, it’ll never really be a success. I’m hoping that adding art prints to my shop will increase sales next year and I’m planning on redoing my product photography in the next few weeks to freshen up the shop!

If you have any suggestions for items you’d like to see in my shop, please let me know!

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Views: 1,431 item views 

This sounds like quite a lot, but averages out to less than 4 of my shop items being viewed a day! I really need to work on advertising and marketing my shop. I feel like I’m constantly talking about my shop, but looking at my social media, I don’t seem to mention it very much!

Would it annoy you to see more marketing from me about my shop?

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Best seller: Christmas card pack

Without a doubt, my Christmas card pack has been my top seller. I tried to get ahead of the game and started to design them in Summer, only to decide I didn’t really like them in Autumn, and then had to start from scratch (whilst moving house!). This year I’m hoping to be more organised, but no promises!

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Next best seller: Otterly adorable card

After the Christmas cards, my otterly adorable card has proved most popular. I think it’s been a keen boyfriend/girlfriend favourite!

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Worst seller: Cakeday cards

I love my Happy Cakeday birthday cards, but it seems I’m in a party of one! Oh well, you can’t win them all!

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All in all, I’m so pleased I opened my etsy shop. I was so naive to begin with, thinking that all I would need to do is pop a few cards in the shop and then the sales would come rolling in – I was so wrong! It’s an endless process of self promotion, tweaking, creating new ideas and this is on top of the illustration, editing and artworking…

So, my first year has not quite gone as well as I had hoped, but I’ve learned a lot and now I know how much work it’ll take to build on these sales. On the bright side, 61 sales is far better than 6, so it’s a great starting point for year 2!

x

ps. don’t forget, use code BRturns1 for 15% my shop until 14th April!

 

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